Klaviyo buys Agency to expand AI agents
Elias Torres joins Klaviyo as CPO after the deal for his AI customer success startup.
Why it matters
The deal shows e-commerce software companies using acquisitions to build agentic AI into customer-facing workflows. Klaviyo is betting its customer data can strengthen agents for marketing, support, returns, and order tracking.
The key points
- 1.Klaviyo is acquiring Agency; terms were not disclosed.
- 2.Elias Torres becomes Klaviyo’s chief product officer.
- 3.Agency’s 25-person team will work on Klaviyo AI agents.
Klaviyo agreed to acquire Agency, a three-year-old AI-powered customer success startup founded by Elias Torres. Deal terms were not disclosed. Torres will join Klaviyo as chief product officer and lead Agency’s 25-person team to expand Klaviyo’s AI agents, including Composer and Customer Agent.
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Sources & original reporting
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