Perplexity gains millions more users in India
A free Airtel offer boosted Perplexity’s India user base, while revenue rose after the offer closed to new users.
Why it matters
The report shows how telecom distribution can accelerate AI app adoption in large markets. It also suggests free access can convert into higher revenue after promotional periods end.
The key points
- 1.Perplexity added millions of users in India through Airtel.
- 2.India revenue rose about 60% after the offer closed to new users.
- 3.Downloads declined after the promotion ended.
Perplexity added millions more users in India through a free AI offer with Airtel, according to TechCrunch. After the offer ended for new users, Perplexity’s India revenue rose about 60%, even as downloads declined.
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Sources & original reporting
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